A state-of-the art center for innovative eye wear.

We offer the latest innovations in eye care in a modern facility that is conveniently located, welcoming and comfortably stylish. Since we opened our Rockford eye care center in 2004, we have served the vision needs of our clients throughout Grand Rapids and the West Michigan area - from Cascade to Cedar Springs and beyond.

Our professionally trained and friendly staff will help you find the eye wear that is right for your needs and right for your style. With fashion brands that include Kate Spade, Kliik, Giorgio Armani, Maui Jim, Silhouette, Juicy Couture and more, we offer up-to-the-minute eye wear looks. New innovations like Nike Flexon and O2 Optix contacts offer the most advanced vision technologies.

Great eye care and perfect eye wear. Together in an environment that makes it easy to choose the right look. It is easy to see why Stites Eye Care has fast become the place more and more people look to for all of their vision and eye wear related needs.

Stites Eye Care, Focused Eye Care Solutions…